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The Inauguration Rental Chronicles follows the epic story of four roommates as they seek to rent out their Northwest townhouse for a glorious sum while battling the tides of waning consumer interest, pie-in-the-sky expectations, and an untested and entirely unknown market.
My last Inauguration Rental Chronicles update was posted a week ago. At that point, our four roommates had devised a new strategy to get their listing noticed: “Instead of posting the entire sum for six days, the group wrote a headline that mentioned the price of each bedroom per night—So essentially their old headline including a price of several thousand dollars, and their new headline included a price of several hundred dollars.”
The strategy has not worked. The group has received no responses. I, on the other hand, have gotten requests from people asking about the whole inauguration rental market. Just today, I received this note:
What do you think of renter rentals? I notice your group house folks aren’t telling their landlord. Think it’s wise to rent a rented space in clear violation of a lease?
And last week, some dude called me around 5:45 p.m. at the office to inquire about marketing and pricing tactics. He wanted to know what was selling and what wasn’t. I referred back to these inauguration rental stories I reported on last week.
Okay people: In the District alone, there were more than 500 listings for inauguration sublets posted yesterday. And it’s not as if everyone re-posts everyday. Competition’s steep. Don’t bet the farm on this one, folks.
Photo by sfslim on Flickr, licensed through Creative Commons.