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For years, it seems, I’ve passed by the Maxim in Tenleytown. The building was supposed to be turned into a 42-unit residential project at 4600 Wisconsin Avenue and Brandywine Street NW. But with a name like “Maxim” in that masculine, tryin’-to-be-sleek-and-sexy font, the signs projected more Maxim Magazine than principles and proverbs.

Either way, the project is now fully defunct. Columbia Bank is auctioning off the foreclosure property on February 5. (Hat tip to Buildingdc.com for spotting the upcoming sale first.) More than 50 developers have called with questions about the building since the auction notice began circulating a week and a half ago, according to Jeff Stein, a representative for Tranzon International, which is handling the sale. The city government is not among them.

According to Tranzon’s announcement, “The property has been approved for a planned unit development consisting of a mixed-use, primarily residential, project that includes 42 residential units occupying approximately 36,333 square feet of gross floor area; ground floor retail along Wisconsin Ave, consisting of approximately 1,650 square feet of gross floor area; and approximately 49 parking spaces.” Stein says the purchasers have until November 2009 to present new architectural plans before the zoning changes must be approved again.

Photo courtesy of Tranzon.