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It’s pretty rare that you see D.C. used as the obvious backdrop for a fashion shoot.  Usually, the urban scene is Manhattan, or in the case of a recent Kenneth Cole advertisement, the Brooklyn Bridge.  If not these locales, Hollywood is a common choice—but not for this recent Tommy Hilfiger campaign, spotted in the latest issue of GQ!

Much has been said about how President Barack Obama‘s arrival has upped D.C.’s cool factor, how the city has its own fresh magnetism. Now if only Tommy Hilfiger wasn’t the most boring, predictable designer around, maybe we’d be getting somewhere.

Actually, as it turns out this campaign—-called “American Stories”—-is highlighting more than one U.S. city. The first campaign focused on Los Angeles.