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Last night, the new ‘W’ hotel hosted its official grand opening, introducing the throngs, and at least one starlet,  to its White House views, neon-illuminated ceiling, celebrity chef-run steakhouse and general $100 million transformation.

And then hotel CEO Frits van Paasschen—-he runs Starwood Hotels which owns the “W” chain—-said that he’d like to see another W in Washington soon. Hell, maybe a couple!

“The company sees some cities as prime candidates for a more expansive rollout of the W brand, such as what exists in New York City, where there are five. D.C. is among the markets van Paasschen sees as being able to handle multiple Ws,” the Washington Business Journal reports.

The statement, at this point, is a little yawn-inducing…if not possibly impractical?

Every time I turn around, there’s another luxury hotel in the works. Let us count now: