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Click on the image to see it enlarged in another screen. (The chart is from the Capitol Riverfront BID’s “State of the Capitol Riverfront” report.)
All hail the Peeps.
The Capitol Riverfront—-otherwise known as the Nationals Park area—-is still struggling for name recognition. But it had a number of successes this year, including hosting the area’s tenth Artomatic exhibit, featuring the popular Peeps diorama competition. The neighborhood also signed some new tenants. A new condo building, the Velocity Capitol Riverfront, opened. And the Nats hit new attendance numbers (you can credit the visiting team for that success though.)
In mid December, the Capitol Riverfront BID presented a “State of the Capitol Riverfront” report, showing that 2,500 people now live in the area. The BID hopes to welcome 500 more next year.
The area itself is still far from completion as the above chart shows. But in the meanwhile, the BID is clearly pushing for as much as publicity as possible—-and I know this because one whole presentation slide (22) just features the quote “There is no such thing as bad press.”
The next slide goes on to note that the Capitol Riverfront was featured 120 times in the press in FY09 and has over 400 fans on Facebook.
So glad to be of some assistance, I guess ?