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NoMa, land of dots. (from Nomabid.org)

Via a newsletter from the NoMa BID, the group will be embarking on a branding offensive in the coming months—they’ve retained the Roan Group to come up with the right way to sell that overbuilt ghost town of an emerging neighborhood. And on June 11th, they’ll be holding a “Community Branding Session” to lend their ad campaign more of an organic feel.

It’s not a new idea. The Georgetown BID recently hired a consultant to think about rebranding the considerably more established neighborhood. And the Capitol Riverfront got its name from the Ad Agency.

So, how would one market NoMa? “Steps from two easy ways to leave town!” “Like SoHo, except different.” “Live like a Sim-person, every day!”