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In the development world, landscape architects rarely get the glory. You might have heard the name of the firm designing a skyscraper or crazy new museum, but how often do you know the guys who laid out the grounds? Now, the profession’s more horizontally-oriented characters want to elevate their public stature. To that end, they’ll fan out at lunch time tomorrow for a “guerilla marketing” effort in 150 cities around the country to “chalk, draw, and talk about the profession.” The designated D.C. locations are the FDR Memorial, Dupont Circle, and the Museum of the American Indian. They might have clipboards, but I doubt they’ll be asking for money.

They even filmed a video in Old Town Alexandria to illustrate what they’re up to: