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It’s taken since the 1970s, with many promises of construction being totally just around the corner now, but the day is finally here: The Shops at Dakota Crossing, a none-too-pretty suburban-style retail development that will nonetheless bring Costco and other retail to an underserved corner of the city, breaks ground on Thursday.

The developers officially bought the land with the aid of a $46.5 million construction loan last month, after having obtained the necessary environmental permits. But unless they’re planning a big announcement at the groundbreaking, they’re still moving forward with more than half the development’s 430,000 square feet unspoken for, with Shoppers still uncommitted and Target out of the deal.

The ceremony takes place at 11:00 a.m. at 33rd Street and Fort Lincoln Drive NE.