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Today officially marks the release of the 2008 vintage of Beaujolais Nouveau, a period of drinking and merrymaking that I compare to New Year’s Eve. It’s for rookies.
I so hate being a snob, but Beaujolias Nouveau is not a serious drinker’s wine. It’s thin and fruity, with none of the tannic backbone and complexity that I like in a vino. Its popularity strikes me as distinctly American, even if its roots are French Why? Because some clever marketers, as Wikipedia notes, figured out a way to offload a bunch of “vin ordinaire at a good profit.”
And we all continue to buy the hype.
Our friends over a DCist have compiled a list of this year’s
Beaujolais Nouveau parties, some of which actually sound pretty fun. So go enjoy. We won’t judge you.
Image courtesy of Flickr user jetalone.