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Few things seduce me faster than the smell of smoky, grilled meats. I have been known to stop dead in my tracks at the mere whiff of barbecued beef. Burger King appears to be banking on the idea that women find seared cow flesh a turn-on, too. The fast-food joint, in what clearly is a clever send-up of fragrance marketing (see pic above), has just released FLAME by BK, a body spray for men.

So what exactly is the product? The Web site firemeetsdesire.com, the exclusive site for the product, explains it this way: “The WHOPPER sandwich is America’s favorite burger. FLAME by BK captures the essence of that love and gives it to you. Behold the scent of seduction, with a hint of flame-broiled meat.”

The body spray is already sold out online, but you can still buy it, for a mere $3.99, at various Ricky’s locations in New York City. I’m hoping I can get my hands on a bottle fast, so I can take these strip steaks out of my armpits.

Photo courtesy of firemeetsdesire.com.