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Get it? Peddle, pedal? He’s on a bike!

Ahem. So yeah, AP reports that Lance Armstrong will be a spokesman for Michelob Ultra, the preferred beer of fitness assholes.

It’s disheartening to see such a joke beer get more attention, but then again it’s not like you could expect Lance to endorse a good microbrewery. That’d be like Michael Jordan ditching his Nikes for some sweet Onitsuka Tigers. So where could a small brewery find an athlete spokesperson? Competitive table tennis, bowling…Matt Leinart?

Photo by puliarf via Flickr, Creative Commons Attribution License