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Carrie and I were in Bethesda for other reasons on Sunday when we drove by this line snaking down Bethesda Avenue. I had to stop and investigate.

Georgetown Cupcake was celebrating the opening of its second store, the twin-locale named, Georgetown Cupcake at Bethesda Row, by giving away its namesake treat from noon to 6 p.m. As I was snapping these pics, a person approached the front of the line and asked a couple how long they had been waiting for their courtesy cupcake.

The answer: 30 minutes. Y&H’s internal dialogue with self: I don’t care how bad the economy gets, I’m not wasting 30 minutes of my weekend for a free cupcake, no matter how good they are.

Then again, I’m probably the anomaly here. People wait just as long (or longer) at the original location to pay for a Georgetown Cupcake.

More pics from the Sunday celebration after the jump.