Usually I’m loathe to post yet another slickly produced promo video of brewers having a grand old time horsing around and making beer, especially while I sit in my anachronistically alcohol-free office. But it’s cool to see the spicy, funky saison/farmhouse style of beer get some love in the latest “look how much fun we’re having” ad from Dogfish Head, Victory, and Stone, about their collaboration Saison du BUFF.
The video also includes a gem quote (pointed out by reader Patrick) from Victory Brewmaster Bill Covaleski, who takes a friendly dig at the hop-centric proclivities of Stone’s Greg Koch. “The individual personalities of the three breweries definitely have to shine through,” Covaleski says. “So, talking Greg down off of the hop mountain? Not an easy thing.”