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I was just driving through Georgetown about an hour ago when I snapped this picture. Best I can tell, there are nearly 40 people waiting in line to get their Georgetown Cupcake.

Not just waiting in line, mind you, but waiting in line on a brick sidewalk on a 96-degree day (which feels like 102, according to WaPo) for the chance to buy a cupcake. I’m not sure what I would consider the more inhumane treatment: waiting for a tiny frosted treat during this hell’s broiler of a day or watching the new TLC reality show based on Georgetown Cupcake.