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People are pissed off about environmentally unfriendly plastic. But people are even more pissed off about the noise level of SunChips‘ new compostable bag, which the Wall Street Journal reports is as loud as a jet cockpit, registering 95 decibels on a sound meter.
The inevitable Facebook group has emerged. Its name is in ALL CAPS, no doubt to emphasize the SHOUTING required to talk over a SunChips bag. SORRY BUT I CAN’T HEAR YOU OVER THIS SUN CHIPS BAG already has nearly 40,000 followers — or whatever Facebook calls these people now.
Over at Serious Eats, Y&H’s friend Erin Zimmer has put together this video to give you an idea of exactly how loud the new bag is. You might want to grab earplugs first.