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Somebody had to be the first one to usher in the holiday season prematurely. This year’s Preseason Spoiler Award goes to mobile sweets truck, Curbside Cupcakes, the Curby Award winner that just launched its eggnog cupcake on Tuesday.

Made with rum buttercream icing, the cupcake carries quite a sweet kick. I got a chance to sample one on Wednesday when I spotted Curbside Cupcakes roaming around Franklin Square. While I wouldn’t say I’m the biggest fan of Curbside’s latest addition, I can see why a sweets lover or hopeless holiday addict might.

The opinions were decidedly split over the eggnog cupcake, as just about every person I talked to either loved it or hated it. Perhaps it will develop a McRib-esque cult following?