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In today’s Wall Street Journal, Nina and Tim Zagat pour a glass of cold water on all those out there crazy enough to think they can start a restaurant. It’s not easy, and 60 percent of those who start their own eatery end up failing within three years. From their op-ed piece:

So many people start restaurants (or dream of starting a restaurant) because they think that all it takes is to be a good cook. Yes, you have to possess serious chops in the kitchen. But the ability to make mouths water won’t lead to success on its own. Serving hundreds of people à la carte is totally different than cooking a meal for a few friends. It’s also nowhere near as much fun.

Eh, start a food truck business instead? [WSJ]

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