We know D.C. Get our free newsletter to stay in the know.
The road to franchising your restaurant is paved with good intentions. Amsterdam Falafel proprietors Scott and Arianne Bennett would know: “To be honest, I was thinking about [franchising] from day one,” says Scott. “We have a very franchisable model, so why not?”
But, four years ago, when the Bennetts set out to open up a second location on Capitol Hill, Scott broke his leg and plans were scrapped. That turned out to be a blessing in disguise, he says, since the intricate machinations of setting up a second shop weren’t really in place yet. “We were light years off.” Now, after careful coaching from FranPoint Partners, a sister falafel store is closer than ever before.
The Bennetts even have a location in mind: Boston. Although the D.C. pita moguls don’t know the area well, one promising franchise candidate was all it took to send them on a quick trip to Beantown. And the visit confirmed that Boston was a fit: “Lots of walking neighborhoods, kind of like our neighborhood,” says Arianne. “Families, tourists, very much a community.”
There are still issues to iron out, though. The would-be Bostonian owner is still looking for a property, meaning that other hopeful franchisees could very well be open before the store in Beantown. Still, at Amsterdam’s original location in Adams Morgan, a small jar on the counter sits with the following message: “Are you from Boston? The next Amsterdam Falafelshop is making tracks for Boston. If you live in that area, drop in a card and we’ll call you when we open.”
“Last time I checked, there were 31 cards,” Arianne says with a smile.
Photo via Flickr user joelogon using a Attribution-ShareAlike 2.0 Generic Creative Commons License.