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Iconic restaurant guide Zagat Survey has been acquired by Internet search giant Google, the New York Times reports. Terms of the deal were not disclosed. [UPDATE: The Wall Street Journal pegs the purchase price at around $125 million.] But survey founders Tim and Nina Zagat cheekily awarded the transaction a full 30 points on their renown 30-point scale.
Now, what to call this new food-info hybrid? Zagoole?
While you’re pondering, read Y&H alum Tim Carman‘s definitive take on Zagat’s rating system and its cut-and-paste prose here.