A Tennessee pastor has launched a new campaign called “Sundays Are The Worst” to get churchgoers to tip better on Sundays. And the face of its website—displayed prominently in a New York Daily News story—looks awfully familiar. If you don’t recognize him, that’s Ed Witt, chef of The Partisan which opens tomorrow next to Penn Quarter’s Red Apron Butcher.

Alas, Witt has nothing to do with the website. A rep for the chef says his phone has been blowing up all day with people notifying him of his accidental Internet fame. Apparently the creator of the website found his photo randomly via Google Image search. Witt reached out to the site today, and the creators profusely apologized and took the photo down.