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Candidate: Clark Ray, running at-large for D.C. Council
Colors: Navy blue and white
Graphic elements: Star in the middle of the “a” in Ray’s first name
Spotted: Corcoran Street NW and 17th Street NW
Signspotter says: What’s a candidate who comes into the world with two first names to do? Clark Ray goes heavy on his given name, relegating his family name to an afterthought. The use of lowercase for the first and uppercase for the latter helps make the distinction that this isn’t Ray Clark, in the way of a European hotel register. But the robust use of “Clark,” along with the navy-on-white color scheme, puts the council challenger in odd company: Clark Construction uses a similar scheme on the signs that box in its worksites. Is Ray hoping to ride the builder’s coattails onto the council?
Photo by Mike Madden