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It’s hard to imagine mayoral aspirant Tommy Wells without “livable, walkable,” his shorthand for a transit-friendly approach to development. His campaign has printed stickers with different plays on the phrase, and he hands out Livable Walkable Awards every year. But now, Wells says he’s breaking up with his longtime slogan.

Don’t get Wells wrong—-he’s still all about bike lanes. He just thinks everybody else has caught on to the “livable, walkable” gospel, too.  “Now it seems that every candidate and public official is talking about livable, walkable communities,” Wells tells LL.

In its place, Wells’ campaign is getting a new slogan: “Making D.C. a great place to live, work, and raise a family.” Wells says it’s about convincing people to stay in the District to raise their families, but LL doesn’t know if that makes up for the loss of catchiness.

So rest in peace, “livable, walkable.” You made for easy headlines .

Photo by Darrow Montgomery