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Mayor Vince Gray: he’s just like you. That’s the message of the Gray campaign’s new video, “One of Our Own,” where Gray talks about his upbringing in the District and promises, in language similar to several of his rivals, that people who have been here during the bad times can stay here during the good times.

“Here’s a hometown kid,” says Gray campaign manager Chuck Thies. “I guess the allegory is ‘The Prodigal Son’.”

With the video touting his roots in the District, the new ad appears to appeal to people who consider themselves “native Washingtonians.” But that’s not so, says Thies. The “our own” in the video’s title is coming from any District resident, according to Thies—-as long as they’re registered to vote.

“The voice is everyone, unless you’re one of the people who lives here and doesn’t vote here and hasn’t made this your residence,” Thies says. “Then he isn’t one of your own.”

Gray’s camp isn’t the only one turning out the videos. Following Danny Glover‘s visit last weekend to an Andy Shallal phone bank, Shallal’s campaign put out video of Glover endorsing the restaurateur. Vincent Orange‘s campaign released a video today with footage from his January campaign kick-off, which DCist has already mined for its GIF potential.