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No one has ever been as hyped about the hapless H Street streetcar as the singer of this new city-funded radio jingle. Over a rocking guitar riff, the singer makes slowly riding a little more than two miles sound like a blast.
The ad, first reported by WJLA, is part of a $221,000 ridership campaign from District Department of Transportation. DDOT spokesman Terry Owens couldn’t provide figures on how much of that $221,000 will be spent on radio ads for the streetcar song.
Streetcar, streetcar, cruising along.
Streetcar, streetcar, singing a song.
Streetcar, streetcar—come join the party!
Even before the ad campaign, streetcar ridership has been slightly increasing. New June ridership numbers from DDOT show 69,467 people riding that month, a slight increase over earlier months.