Streetcar, streetcar, moving along!
Streetcar, streetcar, singing a song!
Streetcar, streetcar — come join the party!
Were those catchy words from the official H Street streetcar jingle worth nearly $6,000? For the District’s Department of Transportation, the answer is yes.
The jingle, unveiled last month, is part of a marketing campaign to increase ridership on the hapless 2.4-mile streetcar system. Documents LL obtained through the Freedom of Information Act show that the jingle itself cost nearly $5,850 in payments to Seattle-based audio firm Clatter & Din.
LL did some looking around the jingle industry, and $6,000 turns out to be a reasonable price for a song, given that the cost covered mixing, jingle composition, and musicians.
The jingle’s $6,000 cost is part of a $221,000 ad campaign for the streetcar, which included radio spots on multiple District radio stations.