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T H U R S D A Y

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Like Mother’s Day, Secretary’s Day, and, let’s face it, Christmas, Valentine’s Day is largely an invention of clever commercial interests. Why is a rose more expensive Feb. 14 than March 1? Chuck Woolery probably has more to do with uniting lovers than either of the actual Saints V. And then there are all those cards. John Fleckner, chief archivist of the National Museum of American History, discusses the mass-produced mash note in “A History of the Affectionate Valentine.” And I want to know why the slogans on candy hearts are never printed clearly. At 12:15 p.m. at the National Postal Museum, 1st & Massachusetts Ave. NE. FREE. (202) 357-2627. (Dave Nuttycombe)