CVS, a company seemingly dead set on purging the city of its most lovable landmarks, has taken its campaign for world domination to the outlying suburbs. After ravaging the former quarters of long-revered establishments like the Ontario, Biograph, and MacArthur Theaters, CVS has now also assumed control of the hallowed ground in Falls Church where the Frozen Dairy Bar once stood.
The Frozen Dairy Bar catered to the region’s sweet teeth from 1950 until November 1993. The much-beloved creamery shut down after Eakin Properties, its landlord, inked a deal with an amusement-park developer and kicked out the Fletcher family, which for decades had owned and operated the carry-out-only business.
The developers’ plan at that time called for the erection of a putt-putt golf course on the plot at the highly trafficked intersection of Annandale Road and Arlington Boulevard. But financial and zoning snafus kept the project from ever getting off the tee.
“Basically, the neighborhood didn’t want a golf course there. The neighborhood wanted the Frozen Dairy Bar back,” says Brenda Fisher of Eakin Properties. “And the developers finally just gave up fighting the neighborhood to get the permits.”
Throughout the zoning squabble, the small shell of the original Frozen Dairy Bara conspicuous structure and amazing time pieceremained intact. A year after being run off, the Fletchers opened up an ambiance-free soft-serve spot under the same name in a nondescript strip center on Lee Highway in Falls Church. But the absence of a new putt-putt course, combined with the continued presence of the dear old edifice, fomented fantasies that the family would someday be allowed to resurrect the original.
Those hopes melted away in recent months, however, after CVS scooped up the lease and put up signs announcing it had designs on the property. Then last month, bulldozers arrived on the scene and creamed what was left of the sugar shack as if it were the living quarters of some West Bank terrorist. As if to let the very dirty deed sink in with the locals, not one lick of additional construction has yet commenced.
According to Eakin Properties, ground will be broken on the CVS this summer, and by January the corner in Falls Church should be teeming with White Rain hair-care products and 3-pound bags of Twizzlers. Yippee… -Dave McKenna