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Brian Williford has been a Stud Muffin of the Week four times in a row.

“Men are basically wimps. These friends of mine all said they wanted to be Stud Muffin, but when they saw the web site go live, I think they got scared,” he laughs.

Williford is a guinea pig in his own experiment, http://www.

date-me.com. The site, which hypothetically offers up one stallion weekly, is an interactive dating service.

“There’s a lot of dating sites,” he says, “but it’s like 20,000 people trying to hook up with 20,000 other people. I wanted a different approach.”

Williford, 35, owns and operates Mind’s Eye (http://www.

mindseye.net), a web development company, as well as Oh My Brain, its web-based entertainment wing, recently incorporated to accommodate date-me.com. His entire business is run out of his office/apartment in Georgetown.

Williford’s mediated approach to dating recently drew fire in the form of an e-mail from Heartless Bitches (http://www.

heartless-bitches.com), who scolded him, “Desperate men resort to desperate measures.”

“I don’t know about that,” Williford protests. “I’m a small business owner. I have two companies. I have to do everything myself: all the programming, the accounting, all the clerical work. I do a lot. See, I’ll make time for somebody, but I won’t make time for myself to find somebody.” He argues that singles in his age group face similar dilemmas, since they have more money than time. Instead of altering his schedule, he brought the singles scene to his desktop.

“I spend 16 hours a day on a computer,” he shrugs.

Since its debut, the site has racked up over 100,000 hits per week. Luring surfers hasn’t been a problem since date-me.com was recently named Site of the Week by the Centre for the Easily Amused (http://www.amused.com).

“I’ve had a date,” discloses Williford, who plans to expand the site to accommodate women, gay men, and lesbians. “I took a woman out the first week. It was all right, but no chemistry.”

During the second week of his reign as Stud Muffin, he received quite a few responses. “All the decent submittees were too far away,” he confesses. In total disregard of Stud Muffin’s rules, which clearly state that all entries must be in the D.C. area, contestants from New York, Michigan, Wisconsin, and Ohio sent in their dossiers.

In his third week, however, Williford thought he’d found a winner: “The submission read, ‘First, I’ll like to have coffee with my muffin, then I’ll like to peel the muffin’s wrapper off slowly, then I’ll start nibbling on the muffin.’ It was really good, and we exchanged a few e-mails.” But his hopes were dashed when Williford’s seductive e-mate disclosed that he prefers to plug his zip drive into the rear.

“I decided not to jump the fence just to make the contest work,” Williford says.—Elisa Nader