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In the April 20 issue of the Village Voice, James Ridgeway’s “Mondo Washington” reported on the latest trend in corporate sponsorship: civic landmarks. Ridgeway notes that Ford is the “official vehicle” of Los Angeles County beaches, and New York and Indianapolis have corporate-sponsored parks. According to a consultant in Ridgeway’s story, corporations can fetch a city $2 million to $5 million a year in revenue. D.C. has yet to jump into the Madison Avenue sweepstakes. Some suggestions: Du Pont Circle, 3M Street, Hanes Point. And perhaps the mayor could get some advice on how to invest the endorsement dollars…in exchange for the naming rights to Salomon Smith Barney Circle.
Reporting by Jason Cherkis, Laura Lang, Amanda Ripley, and Elissa Silverman.
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