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Status-conscious Washington Sports Club members often scout the gym’s treadmills and free weights for local celebrities. (Yowsa! There’s At-Large Councilmember David Catania pumping iron!) Now, fitness enthusiasts will have even more eyes watching them: This week, the club begins installing E-Zone Network consoles on its cardio exercise machines. The consoles, which broadcast network and cable programming as well as short videos, look like harmless TV screens. But according to a March 28 Village Voice story by Frank Beacham, E-Zone is more like Big Brother. In order to use the free E-Zone headphones, Beacham explains, members must fill out a form detailing name, income, and other personal information. The network assigns each member an access code, which allows it to track viewer habits. E-Zone then uses all that information to sell advertising specifically geared toward members of the club’s five D.C. branches. “Every [Washington area] club within the next three months will offer E-Zone,” says George Ramon, the club’s director of promotions. —Andrew Katz