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Thank you for your article about PETA’s new “Milk Suckers” trading cards, which urge kids to dump dairy (“Got Milk Protesters?” 2/2).

Dairy-industry flacks are calling the cards “irresponsible” and condemning PETA for taking its message directly to children.

Well, excuse me, but isn’t that what milk marketers do every day? Milk-mustache ads featuring the likes of pop princess Britney Spears and the Backstreet Boys aren’t exactly aimed at the over-40 set. The dairy industry has even unveiled its own trading cards, starring athletes who have appeared in “Got Milk?” ads, to battle PETA’s Milk Suckers. Ironically, while dairy promoters warn consumers not to believe information provided by activist groups like PETA, we’re all supposed to swallow the message of those milk ads without question.

Here’s the problem: The purpose of milk ads is to peddle a product—not provide useful nutritional information. The Britney Spears ad, for example, advises girls to drink four glasses of milk a day; that adds up to 33 grams of fat—including 20 grams of heart-stopping saturated fat. An ad starring singer Marc Anthony claims, “Want strong bones? Drinking enough low-fat milk now can help prevent osteoporosis later.” Well, not really. The United States, which has one of the highest dairy-consumption rates in the world, also has one of the highest rates of osteoporosis.

PETA thinks it’s time kids (and adults) learn the truth about milk. For more information, please visit PETA’s Web site MilkSucks.com.

Staff Writer