Get local news delivered straight to your phone

13

TUESDAY

Support City Paper!

$
$
$

Your contribution is appreciated.

These days, “activists” are popping up in the most unlikely places. Apparently, all it takes to be considered an “activist” in the eyes of advertisers is the revolutionary action of muting a television commercial, shopping online, or just making purchasing decisions outside of traditional advertising. So from the same profession that uses portraits of death-row inmates to sell clothes comes “The Activist Consumer,” an advertising executive’s presentation on how to reach those consumers who take “much of the research and purchasing process into their own hands.” So, if you are worried that the newfound autonomy of the “activist consumer” is going to affect your product’s sales, or if you want to see your company’s clothes on the backs of every “activist” the next time a protest catches the public’s eye, don’t miss Michael Tinati’s lecture, which begins at 8:30 a.m. at the National Press Club’s Ballroom, 529 14th St. NW, 13th Floor. $60. For reservations call (703) 683-5561. (Stefan Grudza)