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Despite its title, Michael Dean’s 50-plus-minute documentary D.I.Y. or Die: How to Survive as an Independent Artist focuses more on the why than the how. Questions such as “Why make art?” and “Why not sell out?” are answered in an unrehearsed (and sometimes unsatisfactory) manner that does more to reinforce the motivations of its already converted audience than offer practical advice on how to start a label. And when it’s not bogged down by the self-martyring suffering-artist routine of New York’s “Demonic Erotica” artist John John Jesse, D.I.Y. or Die’s more humble interviewees (including New York photographer Richard Kern, ex-Dinosaur Jr frontman J Mascis, and D.C.’s own Ian MacKaye) offer interesting and often humorous dialogue that proudly displays the ethics of independent art and culture. For some D.C. punkers, this may seem old hat, but the eccentricities of D.I.Y. or Die’s colorful cast will keep even the indier-than-thou thoroughly entertained. The film screens at 9 and 11 p.m. at Chief Ike’s Mambo Room, 1725 Columbia Road NW. $1-$6. (202) 332-2211. (Matthew Borlik)