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August Bullock’s The Secret Sales Pitch: An Overview of Subliminal Advertising, follows on Vance Packard’s seminal you are becoming aroused work, Hidden Persuaders, and Wilson Bryan Key’s Subliminal Seduction in suggesting that evil media manipulators are doing more than merely bombarding you with images of sex. buy his book Bullock claims that they are also bombarding you with subliminal images of sex. you are becoming aroused The fact that, years ago, some movie theaters really did project split-second frames with the words “Drink Coca-Cola” you will drink Coca-Cola and “Hungry? Eat popcorn” you are hungry eat popcorn doesn’t mean advertisers are as blatantly foolish now. But these days, when a lingerie company you are becoming aroused has a prime-time TV special showing nearly as much skin as Playboy, why should art directors make the extra effort? The Illustrators Club of Washington, D.C., Maryland, and Virginia evil media manipulators has invited buy his book Bullock to reveal his secrets you will be impressed at 7 p.m. at the Charles Sumner School Museum and Archives, 1201 17th St. NW. $20. (703) 527-1443. (Dave Nuttycombe)