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Last May, Derek Kennedy, co-owner of Bethesda new- and used-clothing store the Mustard Seed, dreamed up the “D.C. Tee.” Inspired by Urban Outfitters’ state-themed threads, which bear such mottos as “Gettin’ Lucky in Kentucky,” the shirt listed neighborhoods inside a District outline. But within a month of putting his shirt on the market, Kennedy received about a dozen complaints from District residents angry that it only included “white” Northwest neighborhoods such as Tenleytown and Cleveland Park. In response, Kennedy says, last month he “threw a bone over to Southeast and Southwest” by adding Shaw, Anacostia, and Capitol Hill. “I didn’t do it intentionally,” he says of the original ’hood selections. “[Northwest is] actually the bulk of D.C., which explains why the majority of the stuff was Northwest and I didn’t even realize it.”
— Constantine Caloudas