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If you are going to launch a magazine called DC Style, having an office in the District might help. As Editor in Chief Susan M. Stapleton explains from her Philadelphia office, the new magazine currently has a “virtual office” with plans to open a real one in early June. The lack of a local newsroom may explain the article in DC Style’s May/June premiere issue cooing over Frank Gehry’s Corcoran expansion when most real Washingtonians have known for years the project was doomed. Stapleton credits the mistake to the timing of the magazine’s press run. Less forgivable is the amount of ink spilled on non-District natives such as New Yorker Damon Dash. “[The freelancers] are out there in the city,” Stapleton says. “We travel down there quite frequently.” Toe-touch datelines—cool. But a style mag misspelling a shoe brand? Not cool. In her opening letter to readers, Chief Operating Officer Dana Spain-Smith misspells Johnston & Murphy shoes as “Johnson & Murphy.” Says Stapleton: “I’m going to kick some fact-checker’s butt when we’re off the phone.” —Jason Cherkis