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When Twining resident Ralph Chittams learned of Safeway’s new online grocery-delivery service, he rushed to sign up. But when he went to the site and typed in his 20019 ZIP code, he received a message stating that the service was unavailable in his area. Chittams proceeded to play around with the tool and found that no neighborhoods in Wards 7 and 8 were served. “It’s business ignorance,” he says. “[Safeway] doesn’t realize the wealth east of the river.” Greg TenEyck, director of public affairs for Safeway’s eastern division, says availability of the delivery service, which launched Sept. 19, is already expanding, and that residents in Chittams’ ZIP code can now sign up for the service. “When customers check to see if their area is covered, it registers with our computer,” TenEyck says. “If areas are receiving more interest than perhaps originally thought, it changes the delivery locations.” Chittams isn’t surprised that his neighborhood wasn’t initially included. “Unfortunately, people east of the river have become used to being second-class citizens,” Chittams says. “We did get Starpower first, though.”

—Sarah Godfrey