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You wouldn’t think a director from Sri Lanka—the site of a long-simmering civil war—would be joking around with a film that introduces a group of camouflage-fatigued operatives whose stern leader invokes Che Guevara. But in Jayantha Chandrasiri’s Guerrilla Marketing, the Che wannabe is marketing genius Thisara, and the guerrillas are on a mission of viral politicking: They’re to travel the country sowing manufactured anecdotes about the bravery, kindness, and intelligence of the right-wing candidate for president. But don’t worry, no real knowledge of Sri Lankan politics is actually necessary to understand this 2005 romp. This is Thisara’s story, and it includes a romantic triangle, a history of schizophrenia, and lots of musical numbers. Chandrasiri’s point may be that his entire country is a madhouse, but the film’s plot doesn’t push the allegory as hard as the absurdist song-and-dance bits—one of which does more for electroshock than anyone since the Ramones. The film shows at 2 p.m. at the Freer Gallery of Art’s Meyer Auditorium, 12th Street & Jefferson Drive SW. Free. (202) 633-4880. (Mark Jenkins)