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Hospitality Sales & Marketing Association International

Sept. 6–7

Washington Convention Center

The Industry


The Attendees

1,556 event planners seeking the most bang for their budget

The Issues

Back-Scratch Fever: Event producer Bill Knight shared some advice for courting event sponsors: “They are not being nice. They want access to the right audience.” The Avon Walk for Breast Cancer T-shirt went long-sleeve not to keep walkers warm but to accommodate more sponsor logos.

Executive, Heal Thyself: Sad, upset, furious? Instead of venting to co-workers, says presenter Janelle Brittain, “go to a private place, say those things you want to say, let the tears flow.” Then press one fist in the palm of the other hand while exhaling to direct that unleashed adrenaline into your muscles “so that it pumps good oxygenated blood to your brain while dissipating the anger.”

Putt, Putt, You’re Dead: Experts recommended keeping an ambulance on standby during golf outings due to the risk of medical emergencies resulting from the combination of alcohol, dehydration, and putting.

Access Breeds Excess: Among consultant Vicky Betzig’s beverage tips: to limit the twin evils of expense and liability, distribute drink tickets, serve only beer and wine, and “hide the bars.”—Rob Tierney