Pictures of cats accompanied by various and sundry abuses of written English aren’t the only things the Internet is good for promoting. Take for example, Brooklyn’s Bishop Allen, a cerebral but upbeat twee ensemble centered around songwriting duo Justin Rice and Christian Rudder, who used their Web site as the home base for their extremely ambitious 2006 12 EPs project. Clearly, no one is questioning their work ethic—recording 12 releases in a year is undeniably labor-intensive. However, some might question their business savvy as they just plopped a glut of material on their Web site without any promotional support. Still, with word of mouth and nods from a handful of blogs, Bishop Allen’s self-recorded pop musings amassed a respectable audience leading to placement in commercials and television shows. At the very least, Bishop Allen is proof that worthwhile art has as much opportunity of going viral as animated .gifs of injury and embarrassment. Bishop Allen performs with the War On Drugs and Deleted Scenes at 8 p.m. at the Black Cat, 1811 14th St. NW. $12. (202) 667-7960. —MS

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