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Chef Adam Greenberg hails from Connecticut, but he wants to bring D.C. a taste of the tropics. He’ll be popping up in the Alfie’s space in Park View next weekend serving jerk chicken wings, tuna poke, and a Hawaiian hamburger dish fondly known as loco moco. “It’s beach food, not street food,” Greenberg says, adding that he’s researched the types of snacks people eat near the sand in Jamaica, Hawaii, and St. John in the U.S. Virgin Islands, among others.
Greenberg, who won Chopped three times, moved to the District more than a year ago through his work as head chef at Barcelona Wine Bar. He’s since left the Spanish chain to focus on opening his own restaurant, probably in early 2018. In the meantime, he’ll make like a lot of chefs and test drive his recipes at pop-ups. First up is brunch at Alfie’s, but he’s working with Douglas Development to secure a semi-permanent pop-up location for the summer.
While Greenberg will roll out food and drink for guests to provide feedback, he says not to expect a big reveal of his concept anytime soon. Judging by his first menu and his love of Hawaii, it’s a safe bet that his future restaurant will be laid back with an island vibe. Greenberg is even headed to the Aloha State later this year for research.
“I’m not trying to open a restaurant where my main focus is to get Michelin star or a James Beard Award,” he says. “It would be amazing, but I’m trying to create something that’s not exclusive. … Food and drink are complimentary to the fun.”
Meet Greenberg and try his poke Jan. 14 and 15 from 11 a.m. to 4 p.m. at 3301 Georgia Ave. NW.
Chef Alex McCoy’s concepts—Alfie’s and Tchoup’s Market—have officially closed to make way for a rotating slate of chefs and bartenders to experiment with pop-ups.