One Mission, Two Newsrooms
A river runs through the struggle for the future of the Washington Post.
Cover Story
The Washington Post knew it had a hot story on the Walter Reed Army Medical Center. For months, ace reporters Dana Priest and Anne V. Hull had been rounding up horrifying anecdotes about the center’s treatment of soldiers and Marines wounded in action in Iraq and Afghanistan. One recovering soldier had a cluster of black mold in his room; another was left to walk, disoriented, around the center’s campus; hundreds were essentially forgotten by the Walter Reed bureaucracy.
The blockbuster investigative series debuted in the Post on Sunday, Feb. 18, 2007. But an information-hungry public got a preview the night before. In a video, Priest described life in Walter Reed’s Building 18: “Conditions here are far from ideal: mold and peeling wallpaper, shower rot, mice and cockroaches.”
That kind of multimedia pre-story hype is just why the Post invests so many dollars in washingtonpost.com, the dynamic site that tallies about 9 million unique visitors per month and regularly ranks among the top news sites in the country.
One problem, though: Priest’s report was on NBC Nightly News, not on the paper’s multimedia pipe. Priest had a contract with NBC and occasionally collaborated with the network on her stories. Several weeks before the Walter Reed package was slated to run in the Post, she approached her NBC producer about the project.
How much notice did she give washingtonpost.com? “Anne and I basically didn’t tell them anything about the project until two days before it was going to run,” says Priest.... Continued
This week's best in Arts and Entertainment.
Select the type of event, and the particular day this week below.
Submit your event to the City Paper's Event Calendar.
Enter a restaurant name, or select a cuisine and neighborhood below.
Select a movie theater in the box below to see a list of all movies at that theater.
...Or view a full list of theaters, films, and showtimes.
Search inventory on the City Paper's CarTango website: